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At Radiology Marketing Growth , we spend our days helping imaging centers grow, from single-site practices to small local groups. What the most successful centers share isn’t luck or bigger ad budgets. It’s a growth system that works reliably in the background, keeping schedules full, patients connected, and referrals strong, without adding more to the team’s …

In radiology today, growth no longer comes from simply waiting on referrals or hoping that loyal patients return year after year. The patient journey has changed. Patients are behaving more like consumers — they research, they compare options online, they read reviews, and they expect the same ease of booking they experience in other parts of …

In radiology, growth matters. But so does compliance. Without both, any system designed to attract and convert patients becomes unstable. Many imaging centers still rely on generic websites and scheduling tools. While these options may appear convenient or cost-effective, they often lack the foundational protections required in healthcare. Without proper encryption and secure hosting, routine actions — …

10 User Experience (UX) Principles for Imaging WebsitesWhen was the last time you booked an appointment through your own imaging center’s website? Was it easy to use? Did it guide you to the right scan type, location, or insurance information without confusion? Did it feel like a patient-centered experience? If not, you’re not alone. Most imaging websites …

Radiology Growth BriefingWhen imaging leaders talk about growth, the conversation almost always turns to the same question: Can marketing really move the needle for patient acquisition? That’s the reason we’re hosting this month the Radiology Growth Academy workshop, “How Will Digital Marketing Actually Bring More Patients?”, a data-driven session designed to connect what happens online to …

In healthcare, reviews matter more than most industries. In fact, healthcare is second only to hotels and restaurants when it comes to the most-read online reviews.  86% of patients read online reviews before choosing a local provider  The average Google rating across local healthcare services is 4.3  A large number of negative reviews can impact …

Over the past year, a few things have become very clear to me, reflecting on what we see working in practice. We’ve been alongside independent imaging centers at defining moments — launching new locations, bringing new websites live, seeing the first patient requests come through, and then growing into record quarters. We’ve watched newly opened centers …

Today is Data Privacy Day, and for diagnostic imaging centers, it’s a useful moment to pause and look at where patient data actually enters your system. Most people associate HIPAA compliance with PACS, EMRs, or internal workflows. But in reality, one of the most common exposure points sits much earlier in the patient journey: the website.Every …